weclapp für Handel & E-Commerce:
Das Omnichannel-ERP für personalisierte
Kundenerlebnisse und automatisierte Prozesse.
Verbinden Sie Online-Shop, stationäres Geschäft und Marktplätze in einem zentralen System. Mit weclapp steuern Sie Bestände in Echtzeit, automatisieren Ihre Logistik und schaffen Kauferlebnisse, die Kunden begeistern.
Typische Herausforderungen
Der moderne Handel erfordert eine nahtlose Verknüpfung aller Kanäle und ein tiefes Verständnis für den Kunden. Insellösungen für Shop, Kasse und Lager führen schnell zu Datenchaos und unzufriedenen Kunden.
- Verwaltung mehrerer Vertriebskanäle (Online-Shop, stationäres Geschäft, Marktplätze).
- Hohe Kundenerwartungen an personalisierte Angebote und schnellen Service.
- Komplexe Lager- und Retourenlogistik.
- Bedarf an Echtzeit-Daten über Bestände, Verkäufe und Kundenverhalten.
- Steigender Wettbewerbsdruck und Margenerosion.
- Effiziente Abwicklung von Bestellungen und Zahlungen.
Lösungsbild mit weclapp
weclapp ist das zentrale ERP-System für Ihre gesamte Wertschöpfungskette. Es integriert Einkauf, Lager, Produktion, Qualitätsmanagement und Vertrieb und stellt sicher, dass alle relevanten Daten jederzeit verfügbar und nachvollziehbar sind.
So steuern Sie Ihren Handel durchgängig in einem System:
E-Commerce & Shop-Management
Alle Bestellungen aus dem Online-Shop automatisch synchronisieren
Marktplatz-Anbindung
Amazon, eBay & Co. zentral verwalten (Bestände, Preise, Aufträge)
POS & stationärer Handel
Integrierte Kassenlösung für Filialen und Pop-up-Stores
Artikel- & Sortimentsmanagement
Varianten, Sets, Bundles, Staffelpreise in einer Logik
Zentrale Bestandsführung
Echtzeit-Bestände über alle Kanäle hinweg, inkl. Reservierungen
Lager & Logistik
Optimierte Kommissionierung, Retourenprozesse und Versandabwicklung
Kunden- & CRM-Prozesse
360°-Kundensicht für personalisierte Angebote und Marketing
Finanzen & Controlling
Transparente Margen, Preisstrategien und kanalübergreifende KPIs
Branchenspezifische Funktionen
- Zentrale Artikel- und Bestandsverwaltung für alle Kanäle.
- Integrierte Kassenlösung (POS) für den stationären Handel.
- Umfassendes Auftrags- und Retourenmanagement.
- Personalisierte Produktempfehlungen: Steigerung des Umsatzes durch individuelle Cross- und Up-Selling-Angebote im E-Commerce.
- Dynamische Preisgestaltung und Bestandsoptimierung basierend auf Nachfrageprognosen.
- CRM zur Pflege von Kundenprofilen und für gezielte Marketingaktionen.
- Automatisierte Bestellvorschläge und Lieferantenmanagement.
Erweiterungen & Integrationen
- Schnittstellen zu allen gängigen Shopsystemen (Shopify, Magento, Shopware etc.).
- Anbindung an Online-Marktplätze (Amazon, eBay etc.).
- Integration von Payment-Anbietern (PayPal, Klarna, Stripe etc.).
- Anbindung an Versanddienstleister (DHL, DPD, etc.) für automatisierten Labeldruck.
- BI-Tools für detaillierte Verkaufs- und Kundenanalysen.
Ergebnisse &
Mehrwerte
Erhöhte Kundenzufriedenheit durch konsistente Einkaufserlebnisse.
Reduzierung von Überverkäufen durch zentrale Echtzeit-Bestände.
Effizientere Logistikprozesse und schnellere Lieferzeiten.
Umsatzsteigerung durch personalisierte Marketing- und Vertriebsstrategien.
Verbesserte Margen durch optimierte Einkaufs- und Preisstrategien.
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Mini-Case
SOGGLE GmbH
Outdoor-Accessoires
Herausforderung
Vertrieb von personalisierbaren Outdoor-Accessoires über einen Online-Konfigurator mit Anbindung an die Warenwirtschaft.
Lösung
Integration des E-Commerce-Shops mit weclapp zur automatisierten Auftragsabwicklung und Bestandsverwaltung.
Ergebnis
Nahtloser Prozess vom Online-Konfigurator bis zum Versand, auch bei hoher Produktvarianz.